Brand discovery, strategy and content production
Picking the right niche in a saturated market
VANN faced the challenge of finding their niche in a saturated market, competing against established brands with strong reputations and competitive pricing.
We conducted in-depth market research, such as competitor analysis, interviews, surveys, and social media and web analytics, to gain maximum insights. Based on this we were able to map out the possibilities for VANN's positioning strategy.
Our collaboration with VANN led to impressive outcomes: a renewed and captivating brand identity that resonated with the target audience, resulting in a remarkable +91% increase in orders, a notable +44% growth in returning customers, and an impressive +63% rise in website visitors.