Schwill GmbH Metall-Technik is a growing, medium-sized family business based in Osterdorf in the Altmühltal Nature Park in Bavaria. As a specialist in the fields of metal cutting, sheet metal working, and welded construction, Schwill enjoys an excellent reputation among its nationally and internationally active customers as a reliable supplier for plant and mechanical engineering.
Despite the company's good reputation, Schwill GmbH faced the challenge of finding suitable employees for some time. In the past, the company's marketing efforts did not yield the desired results. However, the company found a solution by improving its performance marketing channels and leveraging the power of employer branding.
Employer Branding and Performance Marketing: The Winning Combination
Employer branding and performance marketing are two powerful strategies that go hand in hand when it comes to attracting top talent. Employer branding helps to establish a company's reputation and communicate its values and culture to potential employees. Performance marketing, on the other hand, enables companies to reach their target audience through targeted advertising campaigns and track the performance of their marketing efforts.
In the case of Schwill GmbH, the company worked with Carsten Seeberger Marketing and LOF Branding to create a compelling employer branding campaign that included interview scenes with the CEO and employees of Schwill, videos from the manufacturing site, and headshots of the contact person. The creative content was then distributed via Meta Ads, which is a highly effective performance marketing channel.
The result of this winning combination was that within the first few weeks of the campaign, Schwill GmbH was able to attract suitable employees. By leveraging the power of employer branding and performance marketing, the company was able to successfully differentiate itself from its competitors and establish itself as a desirable employer.
Conclusion
Employer branding and performance marketing are two powerful strategies that can help companies attract and retain top talent. By establishing a strong employer brand and leveraging performance marketing channels, companies can effectively communicate their values and culture to potential employees and reach their target audience. The case of Schwill GmbH Metall-Technik is an excellent example of how these strategies can be combined to achieve business success.
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