VANN Bottles, a Dutch-based company that produces reusable water bottles, partnered with us to launch a new product line of coffee mugs. Our team was tasked with creating a visual campaign for the new product line that would resonate with VANN Bottles' eco-friendly values and appeal to consumers looking for sustainable alternatives while creating the sense of being "ultimate" using VANN products.
Challenge
One of the main challenges LOF Branding faced was how to differentiate VANN Bottles' coffee mugs from other similar products in the market. With so many coffee mugs available, we needed to create a compelling visual campaign that would stand out and highlight the unique features and benefits of VANN Bottles' mugs. Another challenge was creating a campaign that would resonate with VANN Bottles' existing customer base while also attracting new customers.
Solution
To address these challenges, our creative team developed a visual campaign that highlighted the durability, portability, and eco-friendliness of VANN Bottles' coffee mugs. We shot a series of photos and videos that showcased the mugs in various outdoor settings in the city of Rotterdam. The campaign also emphasised the mugs' double-walled insulation and leak-proof design, making them an ideal choice for both hot and cold beverages.
To appeal to VANN Bottles' existing customer base, we emphasised the company's commitment to sustainability and reducing plastic waste as well as being a high performer. Our team also incorporated VANN Bottles' signature colour scheme and logo into the campaign to create a consistent brand identity.
Impact
The visual campaign helped VANN Bottles successfully launch its new line of coffee mugs. The photos and videos helped VANN Bottles reach a wider audience on social media. The campaign also resonated with existing customers, who appreciated the company's commitment to sustainability and the high quality of the mugs.
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