Upcoming drinking bottle retailer VANN knew they had a great product, but they were struggling to stand out in a crowded market. We get it. It can be overwhelming to pick the right positioning and messaging. That's why they called on us to help with their brand strategy.
We began by conducting thorough market research, including in-depth interviews with potential customers, a full-on brand audit, a survey, and web analytics. With this information in hand, we were able to create a brand strategy that served as the foundation for our copywriting efforts.
Crafting a Brand Story that Resonates with Customers
Working closely with VANN, we crafted a narrative that reflects the unique benefits of their product and captures the magic of their brand. We wanted to create an emotional connection with their customers and inspire them to see VANN as more than just a drinking bottle, but a life-changing experience.
‘How do you stand out among all those a-brand competitors? Our answer is simple: start with brand research.’
Making a Splash with Multi-Purpose Content Production
To bring our brand strategy to life, we produced multi-purpose content that could be used across all of VANN's online platforms. This ensures the brand messaging is consistent and seamless, and it also allowed us to showcase the unique benefits of VANN's products in a visually striking way.
Building a Successful Marketing Campaign
At VANN, they understand the power of a well-executed marketing campaign. By aligning their brand strategy with the products they offer and utilising multi-purpose content production, they were able to create a consistent and seamless brand message across all of their online platforms. This not only helped them stand out in a crowded market, but it also allowed them to showcase the unique benefits of their products in a visually striking way. We are proud to have played a role in helping VANN achieve their business goals and we look forward to seeing the continued success of their marketing efforts.
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