How do you market a product that nobody knows exists? Well, that question has kept us busy for a while. And we think we found the answer. For submarine manufacturer U-Boat Worx, we created a strategy to present their latest pride to the world. Meet NEMO, a private submersible that can now be yours.
The Revolutionary Private Submersible Available at a Fraction of the Cost
Much like when the first jet ski became available to the public, nobody has heard of this vehicle yet. A spectacular underwater machine that introduces you to a completely different world. Our client extended his product line with a submarine that can be bought for a quarter of the price than traditional private submarines sell for. This breakthrough makes the underwater vehicle accessible to a much wider public.
‘Would you rather hear about feeling like flying, but underwater, with thousands of new species for you to discover? Or see a list with dry facts about the weight and size of the vehicle?’
From Billionaires Only to the Masses: The Challenge of Tapping into a New Market
The private submarine is not something for billionaires only anymore. But the world has yet to hear about this. Hence, our task was to tap into a new consumer segment. More specifically, identifying and defining the new target audience, and creating a strategy to increase the sales of the new product line.
Increasing Brand Awareness and Boosting Sales: Our Two-Pronged Approach
After identifying the ideal target group based on real-world data, our approach was founded on two pillars. We focused on increasing the brand’s awareness to attract new customers. Then, we emphasised the importance of sales by using creative performance marketing tools.
All while emphasising the importance of storytelling. Communicating the benefits, rather than the specs. I mean, would you rather hear about feeling like flying, but under water, with thousands of new species for you to discover? Or see a list with dry facts about the weight and size of the vehicle? I think I know the answer.
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