VDL Steelweld
We partnered with VDL Steelweld, a leader in industrial automation, to create two dynamic LinkedIn ads — one 10 seconds, one 30 seconds — designed for the awareness stage of their marketing funnel. The videos combine fast-paced editing, bold visuals, and strong messaging to showcase VDL Steelweld’s innovation and engineering excellence in a powerful, scroll-stopping format.
Introduction
LOF Branding partnered with VDL Steelweld to create two engaging LinkedIn advertisements aimed at the awareness stage of their marketing funnel. The goal was to highlight VDL Steelweld’s innovative engineering capabilities in a concise, modern, and visually compelling way, tailored for a professional audience on LinkedIn.
Solution
VDL Steelweld wanted to increase brand visibility and recognition among industrial decision-makers while maintaining a tone consistent with their precision-engineering image. The main challenge was condensing complex, technical subjects into short, attention-grabbing visuals that would stand out on LinkedIn’s fast-scrolling feed. Additionally, ensuring that both the 10-second and 30-second versions retained impact and clarity required careful creative balance.
We developed two ad variations that combined fast-paced editing, strong visual composition, and bold text animations to convey key messages quickly and memorably. The storytelling relied on powerful imagery of automation and engineering excellence, supported by rhythmic pacing and clean motion design. The ads were optimized for LinkedIn’s format to maximize viewer retention and brand recall in the awareness phase.
Impact
The campaign successfully enhanced VDL Steelweld’s presence on LinkedIn, positioning them as a forward-thinking player in industrial automation. The concise and visually strong approach helped attract attention in the awareness layer of the marketing funnel, laying the groundwork for future engagement and brand recognition among their target audience.
More Works
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
VDL Steelweld
We partnered with VDL Steelweld, a leader in industrial automation, to create two dynamic LinkedIn ads — one 10 seconds, one 30 seconds — designed for the awareness stage of their marketing funnel. The videos combine fast-paced editing, bold visuals, and strong messaging to showcase VDL Steelweld’s innovation and engineering excellence in a powerful, scroll-stopping format.
Introduction
LOF Branding partnered with VDL Steelweld to create two engaging LinkedIn advertisements aimed at the awareness stage of their marketing funnel. The goal was to highlight VDL Steelweld’s innovative engineering capabilities in a concise, modern, and visually compelling way, tailored for a professional audience on LinkedIn.
Solution
VDL Steelweld wanted to increase brand visibility and recognition among industrial decision-makers while maintaining a tone consistent with their precision-engineering image. The main challenge was condensing complex, technical subjects into short, attention-grabbing visuals that would stand out on LinkedIn’s fast-scrolling feed. Additionally, ensuring that both the 10-second and 30-second versions retained impact and clarity required careful creative balance.
We developed two ad variations that combined fast-paced editing, strong visual composition, and bold text animations to convey key messages quickly and memorably. The storytelling relied on powerful imagery of automation and engineering excellence, supported by rhythmic pacing and clean motion design. The ads were optimized for LinkedIn’s format to maximize viewer retention and brand recall in the awareness phase.
Impact
The campaign successfully enhanced VDL Steelweld’s presence on LinkedIn, positioning them as a forward-thinking player in industrial automation. The concise and visually strong approach helped attract attention in the awareness layer of the marketing funnel, laying the groundwork for future engagement and brand recognition among their target audience.
More Works
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
VDL Steelweld
We partnered with VDL Steelweld, a leader in industrial automation, to create two dynamic LinkedIn ads — one 10 seconds, one 30 seconds — designed for the awareness stage of their marketing funnel. The videos combine fast-paced editing, bold visuals, and strong messaging to showcase VDL Steelweld’s innovation and engineering excellence in a powerful, scroll-stopping format.
Introduction
LOF Branding partnered with VDL Steelweld to create two engaging LinkedIn advertisements aimed at the awareness stage of their marketing funnel. The goal was to highlight VDL Steelweld’s innovative engineering capabilities in a concise, modern, and visually compelling way, tailored for a professional audience on LinkedIn.
Solution
VDL Steelweld wanted to increase brand visibility and recognition among industrial decision-makers while maintaining a tone consistent with their precision-engineering image. The main challenge was condensing complex, technical subjects into short, attention-grabbing visuals that would stand out on LinkedIn’s fast-scrolling feed. Additionally, ensuring that both the 10-second and 30-second versions retained impact and clarity required careful creative balance.
We developed two ad variations that combined fast-paced editing, strong visual composition, and bold text animations to convey key messages quickly and memorably. The storytelling relied on powerful imagery of automation and engineering excellence, supported by rhythmic pacing and clean motion design. The ads were optimized for LinkedIn’s format to maximize viewer retention and brand recall in the awareness phase.
Impact
The campaign successfully enhanced VDL Steelweld’s presence on LinkedIn, positioning them as a forward-thinking player in industrial automation. The concise and visually strong approach helped attract attention in the awareness layer of the marketing funnel, laying the groundwork for future engagement and brand recognition among their target audience.
More Works
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?